VMC Corporation

VMC Corporation is a family-owned beef cattle farm located in the Southern Highlands, known for providing high-quality, naturally-raised beef to their customers.

They run the successful farm-to-table restaurant ‘Castle Bend’ on their property, offering customers a unique dining experience featuring their own beef and other locally-sourced ingredients. As a branding consultant, I worked closely with VMC to develop a visual identity that reflected both their farming and restaurant businesses. The resulting brand captures the essence of VMC's commitment to quality, history and sustainability helping them to stand out in the crowded restaurant scene.